A Core Update + Core Web Vitals FAQs ⚡

            
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"Get your Core Web Vitals questions answered, and stay tuned for Moz analysis on the latest Google core update. Meanwhile, we've got a multi-year link authority study, a vast survey of over six million websites, and actionable local SEO advice for non-brick-and-mortar brands. A sincere thank you to all of our valued readers for the solidarity in 2020, and best wishes for a hopeful, happy new year!"

- Miriam Ellis, Local SEO SME, Moz



What We're Reading:
 

A core update began rolling out on December 3rd — the first we've seen in seven months. Look for future analysis from Moz.
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The Correlation Between Authoritative Links and Ranking [SEO Study]


Eric Enge's multi-year study spotlights link authority vs. quantity with excellent data.

Core Web Vitals & Page Experience FAQs


Google provides helpful answers to 18 of the most pertinent CWV questions.

How to Come Up With Tangential Content Ideas — Whiteboard Friday


Topics on the periphery of your work can play a major supporting role in your link building, brand awareness, and social media strategies.

SEO | 2020 | The Web Almanac by HTTP Archive


6.5M sites were examined for factors ranging from crawlability and indexability, to content, structured data, internationalization, and more.

#ISupportTimnit: The Fallout From Google's Dismissal of Dr. Timnit Gebru


Google fires one of the few Black women in its leadership, sparking widespread internal and external protest.

Adding the Current Month and Year to Title Tags


A small and interesting experiment in tweaking the title tags of date-sensitive pages.

8

How To Do Local SEO for Businesses Without Physical Locations in 2021


Detailed guidance for home-based, hybrid, virtual, and SAB brands on local SEO can- and can't-dos.

9

Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings


Good data on the impacts of LSAs with findings that may surprise you.

10

As Local Media Lose Budgets, Field Day Offers 'Last Mile Activation' for Brands


A gig economy disruptor with living wages and human outreach? Greg Sterling examines Field Day.

 

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